Use Case - Post-Quantum Cryptography Site Redesign
Challenge
Users were unclear about what information was required when visiting the site. The lack of clear guidance created confusion, and the site ultimately caused more frustration than value.
Goal
Identify and understand the problems users are trying to solve when they visit the site.
Key Insights
- Multiple user groups were identified.
- The site was reorganized to ensure each user type could easily find the information they needed.
- Clear guidance was provided on what needed to be done and the associated deadlines.
Business Impact
- Increased Engagement: Information was clearly organized and tailored by user type, making it easier to find and use.
- Data Driven Decisions: Equipped the PQC team with insights into user needs, enabling them to address questions about PQC and clarify expectations effectively.